Wednesday, September 30, 2015

Cross-Cultural Understanding and Training

Globalisation has made industries more competitive so it is vital for organisations to have the right cross-cultural understanding & international skill set. The failure rate of international joint ventures and mergers is staggering. And, there are enormous changes happening in the workplace where people of all different nationalities are thrown together. With the challenges of new markets, globally distributed remote teams and different communication styles across the globe, it is vital that business people take cultural diversity into account.

The International business today has become more complex than ever before. Success in all the industry domains is now considered in global terms. Working successfully with colleagues from distinct cultures is not an easy goal. For getting in contact, we have to establish a good communication level to effectively pass on our views. This can be only achieved in an environment having mutual respect, understanding and faith. A well planned & designed Cross-cultural training helps the people working in multi-culture environments to understand the fundamental values & beliefs of any culture. Besides, before understanding someone's culture it is paramount to know & understand your own cultural background first.

The cross cultural training must feature a balanced expertise in intercultural communication, cultural diversity and international business experience with excellent consultancy and training skills to offer clients the combined initiatives for addressing the complexities of people working internationally across multiple cultures. Working in partnership with the clients, a good cross cultural trainer should operate at a strategic level to support clients whilst at the same time setting out agendas and frameworks for embedding intercultural competence within organisations.

The areas covered in a Cross-Cultural Understanding & Training project may include:

Deciphering the cultural code for your brand in specific market areas
Reshaping the brand message to target market
Defining cultural differences for new product development
Cultural audit of the organisation
Cultural profiling of employees
Analysis/comparison of the various differences by location
Mapping values and attitudes
Creating frameworks for intercultural competence
Providing cultural tool kits
Creating a common language

Each project should be tailored to the individual client organization for addressing their challenges. A significant advantage of Cross-cultural awareness is that it aids you in becoming more objective. In case, the cross-cultural issues are not resolved, there is a potential risk of taking the situation personally. On the other hand, when you understand that the varied behavior patterns are absolutely normal in the other environment, you can hold back, analyzing the situation more efficaciously.

A Cross-cultural training boosts your communications skills & you are able acquire new skills of learning with real understanding. In other words, you listen better than before with your eyes, ears & an open mind. The awareness training helps you in knowing the ways to prepare ground for mutual understanding by aiding you to gain the trust of people working with you. When people from multicultural environment notice that you are sensitive to their faiths and traditions and have respect for them. They will be more willing to look at fresh ideas of executing things and looking for mutually acceptable solutions. For more ideas on Cross-Cultural Understanding & Training, visit

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