Cultural and heritage tourism is one of the fastest growing tourism sectors. The increasing number of special interest travellers, who rank culture and/or heritage the topmost reason for travelling, represents a significant trend in the tourism market. The cultural and heritage sector is flourishing by an extraordinary rate of 15 percent per year, according to the United Nations Educational Scientific and Cultural Organization (UNESCO).
This has led to an increased demand for tourism professionals who are prepared to work in this growing segment of industry. However, in order to be employable and make rewarding careers in this field, they need to possess
Excellent knowledge in cultures and heritage
Ability to apply fundamentals to offer an authentic sense of the place/destination to the culture and heritage-motivated travellers
Experience in promoting sustainable while ensuring a high degree of customer satisfaction
The career prospects in this segment of tourism are bright. And the tourism management graduates can find employment with Ministry of Tourism, museums, major hotel chains, heritage tour organizers and tour and travel companies. They can work in diverse areas of cultural and heritage tourism sector, such as:
Tour planning and management
Promoting sustainable tourism
Contributing to daily operations of a tourism organization
Customer relationship management
Accounting and financial management
Cultural and heritage facilities management
A formal education and training cultural and heritage management is a must for those who are interested in building a career in this sector. A post secondary program in management can prepare individuals for entry-level jobs in this tourism segment.
Tourism Management Programs in Canada
Centennial College's two-year, post-secondary cultural and heritage management programs provides students with knowledge, skills and experience necessary to seek entry level jobs in this sector. These programs combine in-class learning and a cultural and heritage tourism field placement, allowing students to put their classroom learning into practice.
A strong emphasis is laid on a wide range of tourism management courses, such as:
Introduction to Cultural and Heritage Tourism
Ontario Cultural and Heritage Tourism Product
World Geography for Tourism
Introduction to Hospitality Accounting
Dimensions of Tourism
Cultural and Heritage Principles and Practices
Managing Cultural and Heritage Facilities
Human Resources and Career Planning
Hospitality and Tourism Marketing
Cross-Cultural Behaviour in Tourism
Tour Planning and Management
Customer Relationship Management
Meetings and Incentive Travel Management
Principles of Hospitality Management
The tourism management - cultural and heritage program is accredited by UNWTO TedQual. The graduates of this program can choose to either pursue their careers or opt for further studies by applying their credits towards it.
In order to apply for this program, the students need:
Secondary school diploma or equivalent
English Grade 12 C or University or equivalent
Students currently in high school can also apply to this program. Their midterm and final grades will be automatically transferred to the college.